Plans submitted to BCP Council would cover two public showers beside Bournemouth Pier with Magnum shaped shells while keeping them available for beachgoers to use at the seafront. Two Bournemouth beach showers could be covered with shells shaped like Magnum ice creams. Clear Perspextive Limited has applied for advertising consent for the existing showers on either side of Bournemouth Pier, with one outside Harry Ramsden’s on the promenade and the other near the Oceanarium, about 100 metres from the pier. Drawings submitted with the application show an ice cream shaped shell around each show
Two Bournemouth beach showers could be covered with shells shaped like Magnum ice creams.
Clear Perspextive Limited has applied for advertising consent for the existing showers on either side of Bournemouth Pier, with one outside Harry Ramsden’s on the promenade and the other near the Oceanarium, about 100 metres from the pier.
Drawings submitted with the application show an ice cream shaped shell around each shower, with two halves bolted together on site, while the shower heads and buttons would be extended to fit the new covers.
The application form says the showers would stay connected to the existing cold water plumbing and remain available for public use, with timed controls and a footwash tap at the base of each unit.
Planning documents say Magnum approached BCP Council about a “novelty shower”, and the proposal would provide income for the council if permission is granted for the beachfront advertising scheme in Bournemouth.
Advertising consent is being sought from the start of March 2027 to the start of March 2034, and the application is open for public consultation until 20 November under reference P/26/04685/ADV.


