What happens?
- Zero Cost – No outlay required. You offer vouchers, we market your business to the value of the sold voucher price.
- Increased visibility – Get radio and online promotion, paid for with spare inventory.
- More customers – Attract new visitors and fill quieter times.
How it works:
- You provide vouchers – Set the value, quantity, and usage terms.
- We promote your business – Radio, online, and email marketing, matching the voucher value.
- Customers buy & visit – They pay half-price, you gain loyal customers.
What you get from Bournemouth One:
- If you provide vouchers with a value of up to £600, you can choose from a mixture of website listings, email marketing, social media posts and radio mentions.
- Vouchers with a value of over £600 can choose from website listings, email marketing, social media posts, a daily radio mention and a radio advertising campaign including a fully produced radio commercial to promote any aspect of their business or service, to run for one month.
- All of the above will be sent in the form of a proposal based on your needs as a business and once agreed we can start promoting your business on the radio.
- The value of the voucher can be anything to suit you, and you can provide as many vouchers as you like.
Example 1:
A restaurant or pub with extra availability during weekday lunchtimes provides 20 x £30 vouchers (£600 total value), redeemable midday to 4pm. Bournemouth One promotes and sells them, customers buy them for £15, and the restaurant sees a boost in footfall. The restaurant receives £300 worth of airtime with a custom-created campaign, even if Bournemouth One doesn’t sell all the vouchers.
Example 2:
An attraction wants more people to attend on a Monday and Tuesday. They provide 25 x £50 entry vouchers (£1250 total value) valid on Mondays and Tuesday, and Bournemouth One sells them for £25 each resulting in more people attending on these days, and spending more money in the venue. The attraction receives a custom-created marketing campaign on the radio, on email and online worth £625.
We have questions!
- No voucher system? - We’ll help set it up and provide codes in advance.
- Terms and Conditions - Control when and how vouchers are used with separate terms.
- No risk - Unsold vouchers cost you nothing and advertising campaigns last for four weeks.
- Duration? - The vouchers are on sale until they are all sold, or until the expiry date, whichever comes first.
- Not sure? - It costs your business nothing to give it a go. Join in before your competition does.
- Ongoing? - Yes, we can create a plan of ongoing vouchers-for-airtime meaning your business remains on the radio in return for new vouchers each month.
- I've tried voucher schemes before! - This is different. There are no fees to be involved, and you receive publicity on a local radio station listened to by your potential customers. And even if Bournemouth One doesn't manage to sell your vouchers, you still receive your marketing package.
- What's the catch? There isn't! Radio stations have been doing similar projects for decades, and we're now bringing it to Bournemouth for the first time.
Get started today!
Let’s create a tailored campaign for your business. Email vouchers@bournemouthone.com to get the ball rolling.
Alternatively, if you have already spoken with our representative and are ready to get yourself registered, you can sign-up here.
